An SEO campaign is a large component of Inbound Marketing. The SEO campaign is compiled of different parts and strategies. One of these should be Local SEO, connected with Local Citations.


Using local citations will increase the chances of your services being found in search results instead of just your business name and city location. The process is similar to building links to your website with organic SEO. 
Providing your business information for Local Citation Sources validates the popularity and credibility of your business within a search engine. Citations should include the following information:


  • DBA (Doing business as) Name
  • Business Phone Number
  • Business Website URL
  • Business Categorization
  • Main keywords for your business