The Importance of SEO and Website Optimization
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Internet marketing optimization through SEO and Website Optimization is now more important than ever to stand out among your competition. Customizing your website design and social media management with the right keywords will go a long way towards lead generation from your content marketing.
So, What Is SEO?
Search engine optimization or SEO is a set of rules that can be followed by a website or blog owner to optimize them for search engine results in engines like Google and Bing. The primary purpose of SEO is to bring your website or blog to the top of the organic search engine results. Organic results being the sites listed on a search results page that are not at the top via paid advertising.
Why is SEO Important for Internet Marketing?
Search engines are utilized by millions of users every day looking for information, products, and services. If you have a website, blog, or online store, SEO will help these users find your business among all the others out there.
Some reasons why customized SEO is a good idea:
• SEO can put you ahead of the competition by placing you higher in the search results. Most search engines’ users click on one of the top 5 suggestions in an organic results list.
• Users trust search engines. By being one of the top 5 results, they will be more likely to trust your site and its contents.
• SEO can assist in the promoting of your site on social media. People who visit sites they like and want to recommend will share them on Facebook and other channels like Twitter, Pinterest, and Instagram.
What is Website Optimization?
Website optimization offers many benefits when done properly. The process helps determine the best way a website’s layout and contents can guide a visitor to the fulfillment of an overall goal, whether that be filling out a contact info form, downloading an info file, requesting more information about services, or making a purchase.
Optimization improves the efficiency of the website by creating more conversions from generated leads. It process involves the use of proper site navigation, links, analytical tracking, and much, much more.
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What is the Difference between SEO and Website Optimization?
SEO and Website Optimization are often mistaken for each other. And while both are extremely important, they are two very different things. The primary difference between Website Optimization and SEO involves how they target users.
Yes, You do Need Both Website Optimization and SEO
To put it simplest, if you have set up an ideal SEO program that puts you first in all search engine results, but you have a website that loads slowly, your lead will leave before they ever find out how good your service or product is.
Additionally, if your website is difficult to navigate or makes purchasing a hassle, customers will leave their virtual shopping carts and never come back.
On the flip side, no matter how beautifully elegant and convenient your website design and structure is, if your SEO is ineffective, no one is ever going to find you.
So, for the best possible success at finding and keeping leads that convert into clients or customers, a balanced marketing plan that includes both website optimization and SEO is key.
Let Us Help You be First in Search Engine Results and Capture Leads as They Arrive
By now you probably know the basics of SEO. You’ve probably even read more than one of the numerous articles out there on how to optimize your website. Perhaps you’ve been trying it yourself, learning as you go and experimenting with different methods to see what works.
However, with everything else you have to do, your success shouldn’t have to depend on basic knowledge, or amateur trial and error. You’ve worked hard to build your business and establish yourself.
The problem is, in the absence of real experience, bad SEO can cause more damage than it can provide benefits. In fact, using outdated SEO practices can actually lead you to be penalized by a search engine, preventing your site from showing up at all.
"Our search engine optimization services come with the knowledge and experience you want to help you make smart decisions about your site and increase your site’s ranking and visibility online. We have experience working within a variety of industries, allowing us to suitably manage your personal ranking needs and expectations. "
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Why Choose us?
We will utilize on page SEO and off page SEO to make sure your website will beat out your competitors in organic search results and maintain visibility as your business grows.
We will also track your progress and adjust accordingly to make sure your site is on the right path to achieving the best results.
Our website design experts will look for ways to improve the flow and overall ease of use of your website. This will help increase the chances that once your visitors find you, you’ll be able to keep them.
Overall, SEO and Website Optimization are important allies to improve lead capturing as well as improving the speed and reliability of your website’s overall performance. Working together, they can produce the highest level of conversion and sales. Hiring a company to do this work for you will go a long way in making sure your Internet Marketing is working just as hard as you are.